In continuation of my completion of the Explainer Camp Course By School of Motion , we were asked to prepare a PSA not exceeding 30 seconds for a fictitious client called Mombi.
You can essentially imagine Mombi as Google’s counterpart in an alternate universe. They make an e-mail app, a calendar app, a maps application. They’re so ubiquitous that people often say things like, “I need to ask Mombi.”
I came up with this video after completing the course requirements. I hope you like it, and I will leave you some breakdown stages below.
MOOD BOARDS
STORY BOARD
ANIMATIC
An animatic is an animated storyboard. It's a rough draught of a sequence or film, sometimes with a soundtrack, used to help filmmakers get an idea of what a sequence will look like.
Animatics are used to test timings and flow and to see if the sequence gets the correct meaning across at the right pace.
